1.Marketing of education loans can be done by
b)approaching the parents
c)approaching colleges
d)having tie-ups with educational institutes
e)All of these
2.Diversification is useful for
a)attracting more customers
b)retaining existing customers
c)increasing sales volume
d)All of these
e)None of these
3.Diversification means
a)dividing the market into small segments
b)dividing energy of the salesperson
c)marketing of diverse products
d)All of these
e)None of these
4.The Target Group for a car loan is:
a)all auto drivers
b)all auto dealers
c)all car owners
d)any individual needing a car
e)All of these
5.A Debit Card can be issued to_________.
a)Only Income Tax assessees
b)Only Professionals
c)Only Women
d)All farmers
e)All Saving Account Holders
6.Good marketing requires which of the following?
a)Proper planning
b)Good team work
c)Good communication skills
d)Knowledge of products
e)All of these
7.Marketing is a
a)one-day effort
b)team effort
c)one-man effort
d)All of these
e)None of these
8.Rural marketing can be more effective if it is arranged through
a)melas
b)village fairs
c)door-to-door campaigns
d)All of these
e)None of these
9.Customer service
a)is an integral part of marketing
b)has no role in marketing
c)is required only by salesman
d)is not required by salesman
e)None of these
10.Public Relations is
a)part of Customer Service
b)part of Marketing
c)part of Image Building
d)All of these
e)None of these
Answers
1.(e)
2.(b)
3.(c)
4.(d)
5.(e)
6.(e)
7.(b)
8.(d)
9.(a)
10.(d)
1.(e)
2.(b)
3.(c)
4.(d)
5.(e)
6.(e)
7.(b)
8.(d)
9.(a)
10.(d)
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