MARKETING QUIZ - 5 | S.B.I

 1.Which among the following is not a family brand?

a)KISSAN

b)CLOSE-UP

c)VIMAL

d)TATA

e)None of these

2.What is the first thing about advertisement that attracts your attention?

a)Product

b)Music

c)Model

d)Special effects

e)None of these

3.The economic function of distributor's discounts is to induce different categories of distributors to perform __________.

a)their marketing function

b)their household activities

c)both (a) and (b)

d)their promotional activities

e)None of these

4.The broad objective of channel selection is __________

a)Availability of production in the target market

b)Smooth movement of product

c)information communication

d)All of the above

e)None of these

5.Which among the following is NOT a function of marketing channel?

a)Buying

b)Selling

c)Producing

d)Promoting

e)None of these

6.In sales promotion an incentive is offered to a consumer whereas in advertising a __________ is offered.

)reason

b)illusion

c)Both (a) and (b)

d)Neither (a) nor (b)

e)None of these

7.Which among the following is an example of secondary media?

a)TV

b)Radio

c)Hoardings

d)Both (a) and (b)

e)None of these

8.If the market share of a company is increasing _________

a)it is a sign of progress

b)the company must take action to arrest the trend

c)Both (a) and (b)

d)Neither (a) nor (b)

e)None of these

9.The premium which are enclosed inside the product pack are called

a)In - pack premium

b)On - pack premium

c)Near - pack premium

d)Container premium

e)None of these

10.In modern times, sales approach is based on __________.

a)Value sharing

b)Relation sharing

c)Coordinated approach

d)All of the above

e)None of these

11.In marketing Organization, the selling function is the ________

a)Line component

b)Staff component

c)Both (a) and (b)

d)Neither (a) nor (b)

e)None of these

12.M-commerce is a new term in latest marketing techniques, it is

a)misuse of mobile phones and e - commerce

b)mobile phones in marketing

c)marketing by commerce students

d)Both (a) and (c)

e)None of these.

Answers

1.(b)
2.(a)
3.(a)
4.(b)
5.(c)
6.(a)
7.(c)
8.(a)
9.(a)
10.(d)
11.(c)
12.(b)