1.Market segmentation is a -
b)Product oriented
c)Profit oriented
d)cost oriented
e)All of these
2.Market segmentation is a process of dis-aggregating the total market for a given product into a number of
a)Sub-products
b)Sub-machines
c)Sub-markets
d)sub-cost
e)None of these
3.A product is a set of
a)Tangible attributes
b)Intangible attributes
c)Cost
d)Tangible and Intangible attributes
e)All of these
4.As per the newspaper reports the RBI is planning to introduce 'Plastic Currency Notes'. What is/are the benefits of plastic currency notes?
1)Their self life will be longer
2)It will replace plastic money or credit, debit cards which are giving birth to many fraudulent practices
3)Printing will be cheaper
a)Only 3
b)Only 2
c)Only 1
d)All 1, 2 and 3
e)None of these
5."Sub-Prime Lending" is a term applied to loans made to
a)Those borrowers who do not have a good credit history
b)Those borrowers who have a good credit history
c)Those who have good credit history and are known to bank since 10 years
d)Those borrowers who are most preferred customers to bank
e)None of these
6.The objective of pricing policy is/are
a)Profit maximisation in short-term
b)Target sales volume
c)Economic development
d)Checking competition
e)All of these
7.Which of the following is/are determinants of promotional mix?
a)The amount of money available for promotion
b)The nature of market
c)The nature of the product
d)The stage of the product's life cycle
e)All of these
8.Advertising is based on
a)customer attraction'
b)Product quality information
c)Promotional tool'
d)All of these
e)None of these
9.Social cost must be priced into
a)Product
b)Profit
c)Cost
d)Loss
e)None of these
10.The concept of social marketing arises out of the present basis of social development in the
a)economic sectors
b)social sectors
c)political sectors
d)product sector
e)All of these
Answers
1.a
2.c
3.d
4.c
5.a
6.e
7.e
8.d
9.a
10.b
1.a
2.c
3.d
4.c
5.a
6.e
7.e
8.d
9.a
10.b
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