Marketing Quiz - 4 | S.B.I - PO

1.Only one of the following is true find the same.

a)Marketing is not required in a monopolistic situation

b)Marketing is not required in public enterprise

c)Marketing depends on competition performance

d)Marketing has no role to play in production levels

e)Motivated employee do not reqiure sale incentives

2.Price is an important factor for effective marketing, what are the other P's?

a)Product, Promotion and Place

b)Place, Persuasion and Promotion

c)Pride, Person and Place

d)Product, Paper and Person

e)None of these

3.Advertisements are required for

a)Boosting the production levels

b)Motivating the employee

c)Boosting the sales

d)All of these

e)None of these

4.Market research is needed for __________

a)Choosing the right sales person

b)Choosing the right products

c)Making proper marketing decisions

d)Deciding the sale incentives

e)None of these

5.Marketing is termed as successful when __________

a)There is a rise in the number of salesman

b)There is no need for post-sale service

c)There is no need to give discounts

d)There is rise in sales through more clients

e)Marketing is an ongoing process and hence, can never be successful.  

6.The scale that is used in marketing research which is also known as ranking scale is _________

a)Interval Scale

b)Nominal Scale

c)Ordinal Scale

d)Ratio Scale

e)None of these.

7. Performance related expenses in Scale expenses does not include

a)Commission

b)Bonus

c)Incentives

d)Office rent

e)None of these

8.Sales forecasting involves study of

a)Proper Selling price

b)Sales planning

c)Distribution outlets

d)Consumer needs and demands

e)All of these

9.In selling "consumption" is the ultimate goal of the salesman, while a marketer _________

a)identifies consumer needs

b)develops an appropriate product

c)accomplishes organization goals

d)All of the above

e)None of the above

10."Width of the product mix" means ___________

a)the number of different product lines found within the company

b)the average number of items offered by the company within each product line

c)Both (a) and (b)

d)Neither (a) nor (b)

e)None of these

Answers

1.(c)
2.(a)
3.(c)
4.(c)
5.(d)
6.(c)
7.(d)
8.(e)
9.(d)
10.(a)