MARKETING QUIZ - 2

                Marketing Quiz For LIC AAO | IBPS SO

1. In the English auction system, there is one seller and many buyers. Many times the seller _____.

a) Sets floor or minimum price

b) Sets ceiling or maximum price

c) Gives discount if buyers form a group

d) All the above

e) None of these

2. Mark-up pricing is a pricing ___ while as Geographic pricing is a pricing____:

a) method, strategy

b) strategy, method

c) process, policy

d) policy, process

e) None of these

3. Concentrated marketing is a strategy opted for:

a) Market segmentation

b) Market Research

c) Marketing Mix

d) None of these

e) All the above

4. SBU means:

a) Strategic Business Uses

b) Strategic Business Unit

c) Strategic Business Utility

d) None of these

e) All the above

5. Home banking is an example of:

a) Direct marketing

b) Indirect marketing

c) Branch marketing

d) None of the above

e) All the above

6. A direct marketing channel is also called ____ level channel.

a) Zero

b) One 

c) Two

d) Three 

e) Four

7. A distribution channel has several _______ points.

a) Exchange 

b) Distribution

c) Selling 

d) Buying

e) None of these

8. Identified sponsor is one of the features of:

a) Advertising

b) Publicity

c) Sales promotion

d) Personal selling

e) All the above

9. Marketing Myopia is a state in which a marketer is:

a) Preoccupied with product and selling and ignores customer

b) Customer oriented

c) Sales oriented

d) None of the above

e) All the above

10. "VMS' means:

a) Virtual Mailing services

b) Vertical Marketing Services

c) Virtual Marketing Services

d) None of these

e) All the above

Answers: A - A - A - B - A
               A - A - A - A - C