IBPS SO-- Marketing Quiz

                                                   Marketing Quiz

1. Primary data is generally collected through:
(1) Survey 
(2) Experiment 
(3) Observation
(4) Census report 
(5) None of these
Ans- 1

2. The course of a product's sale and profit over its lifetime is called- (1) The sales chart 
(2) The dynamic growth curve. 
(3) The adoption process 
(4) The product life cycle. 
(5) All of these
Ans- 4

3. Joining with foreign companies to produce or market product and service is called- 
(1) Direct exporting 
(2) Indirect exporting 
(3) Licensing 
(4) Joint-Venturing 
(5) None of these
Ans- 4

4. Cost that do not vary with production or sales level are called- 
(1) fixed costs 
(2) Variable cost 
(3) Standard costs 
(4) Independent-costs 
(5) None of these
Ans- 1

5. Zero-based budgeting (ZBB) means- 
(1) A tool of marketing cost 
(2) a tool for financial analysis 
(3) each year, budgeting starts from a scratch. (4) a certain percentage of sales 
(5) both 1 & 2.
Ans- 3

6. Assigning specific Jobs and work places to the selected candidates is known as- 
(1) Placement 
(2) Recruitment 
(3) Transfer 
(4) Promotion 
(5) All of these
Ans- 1

7. Which of the following is not a probability sampling?
(1) Simple random sampling 
(2) Stratified sampling 
(3) Quota sampling
(4) Area sampling 
(5) None of these
Ans- 3

8. If done through …… …the rural marketing would be more effective.
(1) fairs 
(2) village fairs
(3) door to door campaign 
(4) All of these
(5) None of these
Ans- 2

9. The aim of successful marketing is-
(1) to increase the sale 
(2) to increase the profit
(3) to increase the output of sellers 
(4) All of these
(5) None of these
Ans- 4

10. The money spent on advertising is considered as–
(1) Expense 
(2) Investment 
(3) Bad Debts
(4) Liability 
(5) None of these
Ans- 2

Best Wishes,
Classroom Team..